Test Before Putting Pedal to the Metal on Sponsorships
Tweet So, you want to sponsor a NASCAR racing team? “Think big and start small,” says Bob Parsons, CEO and Founder, Go Daddy Group, Inc. Parsons sponsors winners. He started in late 2006 as an...
View ArticleVOD Services: Preparing for a Post-DVD World
Tweet No one has yet discovered how to turn video-on-demand into a mass market, but that isn’t for a lack of trying. A spate of recent announcements, rumors and transactions in the VOD market indicate...
View ArticleEntice Consumers to Your Website with Their Photos
Tweet My parents and I went to a day game at Fenway Park the other day. Early in the game we were sitting in the bleacher seats, baking in the sun, when a photographer crept up and snapped our picture....
View ArticleHow Early to Send Email Campaigns?
Tweet For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been...
View ArticleMarketing to Smartphones: It’s a No-Brainer
Tweet The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that’s a good thing for BlackBerry marketers. Because, no matter the...
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